The 2016 Cat Video was presented by myTalk107.1 and the St. Paul Saints. I lead and produced all graphic content for this event, a dream come true!
The integrated campaign was across many platforms, including but not limited to: Social Media, Environmental Signage, Website, Merchandise, Video (the stills), Slideshow, and a Snapchat Geofilter.
The team that put on the hugely successful 2016 Cat Video Festival was quite small, so it was a great opportunity to collaborate on ideas and truly feel like a part of the project. There was a great deal of direct creative exchange of ideas about the user experience, environmental design and production; I am confident this is what lead to such a successful event. From the reveal on social media, to the marketing campaign leading up to the event, to the guest experience at the event, every step felt very integrated and a part of a clear brand.
I'm very appreciative to have been on the team that put on this event for our community!