WANDERLUST RENTALS is the photo booth I manage.
It started as a passion project; my dad built the booth for my sister's wedding in 2011. He simply wanted to build a fun interactive activity for attendees. However, after so much positive feedback, it was clear others wished to have the opportunity to use the booth. He encouraged me to take on the business because he wanted no more responsibility than helping with the setup/takedown!
This project has been a lot of fun because of the all-encompassing nature. I had a great product- a beautifully crafted green screen photo booth- and the opportunity to transcend into a solid brand and improved experience for others.
I branded the photo booth as "WANDERLUST RENTALS" because the green screen allows for users to be anywhere they want. Many of our weddings we've rented to have used significant locations around the world as backgrounds, for example a country they studied abroad together in, or a family farm.
The photo booth is a multi-level interactive experience. On top of the user having control over which backgrounds they would like to use, they can see in real-time the backgrounds switching out by viewing on the touch screen.
Since the photo booth is not a franchise and it was first-time use for everyone, the UX had to have ample consideration. The program interface we used at my sister's wedding was functional, however due to the text-based/monotone interface there were several times we would have to assist guests with what button to press next, or what to do. So once it was decided that I was going to brand and rent the booth, I was able to work with my dad who did the backend developing in creating an interface that was easier to navigate for a guest. He basically let me know what space we had to work with, and I transformed the interface to be much more graphical and visually-leading. While the placement of buttons couldn't be in my control, I was able to use tools like color, shapes, size, and font tone. This insured users of all ages and eye sights could navigate the photo taking experience with ease. The end goal is for the users to associate the experience with fun and not stress!
Since 2011 my dad and I have rented out the booth, with me managing rentals and the custom graphic design for each client, and with him helping with the set up and take down. Most recently in 2017 we have faced the realization that our schedules are too busy to dedicate so much weekend time to it, so we currently rent the booth out on a case-by-case basis.
You can see in the images that we have been able to use some fun backgrounds, including space cats and pop culture references.
Included in each rental is custom graphic design for the prints, as well as background images as needed. For example- one wedding we rented to had a theme of gold glitter, so I photoshopped 3 different gold glitter backgrounds for the green screen, and also created a custom label strip on each print with the couple's name and matching elements.
Wanderlust Rentals has been a hugely rewarding project!
The 2016 Cat Video was presented by myTalk107.1 and the St. Paul Saints. I lead and produced all graphic content for this event, a dream come true!
The integrated campaign was across many platforms, including but not limited to: Social Media, Environmental Signage, Website, Merchandise, Video (the stills), Slideshow, and a Snapchat Geofilter.
The team that put on the hugely successful 2016 Cat Video Festival was quite small, so it was a great opportunity to collaborate on ideas and truly feel like a part of the project. There was a great deal of direct creative exchange of ideas about the user experience, environmental design and production; I am confident this is what lead to such a successful event. From the reveal on social media, to the marketing campaign leading up to the event, to the guest experience at the event, every step felt very integrated and a part of a clear brand.
I'm very appreciative to have been on the team that put on this event for our community!
Graphics and custom vector illustrations created for the pop culture talk radio station myTalk107.1, based in the Twin Cities and streaming nationally.
myTalk107.1 is unique in that it is the only talk radio station in the country that talks entertainment all day. There are discussions about new movies, current events, special guests from the entertainment industry, and opportunities for listeners to call in and contribute to the conversation.
The station is very integrated into our social media channels and we rely heavily on our website to host promotions and share content shared on air.
I have helped developed an identity for myTalk that is modern, bold, colorful, and consistent with the use of flat primary colors, polka dots, sharp angles, and white space.
Range of professionally applied illustration.
For license inquiries contact me at: email@example.com.
Art shown here is from 2016-2017.
Materials used: mechanical pencil, paper, gold leaf, feathers.
Branding: including front-end web, mural, illustration, and packaging.
*NOTE* The mural with the characters I did NOT paint, just started the concept to be a part of the new VOLT brand. This was painted and illustrated by @BiafraInc, @Metrik1, and @prettyhard.
BDxBC (Badass Design Bitches Collective) is the design collective I started in Minneapolis to counter street harassment. With help I rounded up a private Facebook group of about 100 designers that deal with street harassment and had an open call for sticker designs.
Each sticker was a different message crafted in its own voice. I found 20 local businesses that were interested in being distribution spots; so they were a location where the public could obtain free stickers under the agreement they would put them up somewhere in public, such as at bus stops or street signs.
I branded and lead this project, including designing and producing custom distribution boxes that were hand assembled and delivered.
We raised over $800 in a gofundme campaign and printed 2000 stickers, with 8 different designs. All artists involved in this project were volunteers, so it was pretty amazing to see this passion project come together!
Here is an article about the project:
FRANCHY is a brand of chocolate based out of Santo Domingo, Ecuador.
The goal of this project was to reflect Ecuadorian culture as much as possible, since Ecuador is known for having some of the highest quality cacao beans in the world. There is also a conscious effort within the country to support locally produced products.
"Franchy" is actually the name of the owner's daughter, and the hat in the logo is a referral to the Panama hats that (despite their name) originate from the region in Ecuador the cacao beans come from.
I developed the packaging and identity of this product, including the logo and all graphic elements. The subtle line art you see on all varieties is the mold design set in each chocolate bar. The lively, engaging colors were specifically curated to capture the positivity and vibrancy of Ecuadorian culture.
Package design + production consultation.
Print design, die, material sourcing.
Sold in select barber shops in the Twin Cities.
"An unmalicious post-shave affair!"
1. General Mills/ Lucky Charms: Animation of charms and swirl. Compositing done by Randy Gackstetter at VOLT Studios. Click here to see in full.
2. General Mills/ Old El Paso: Illustration + animation of burrito, typography. Compositing done by Randy Gackstetter at VOLT Studios. Click here to see in full.
3-5. myTalk107.1: Art Direction, graphics + animation.
6. Personal: Illustration, art direction + animation. Click here to see in full.
Designs for digital spaces with seamless cross-platform integration.